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“When it comes to the use of data and analytics in B2B firms, there are often more questions than answers. This book has answers. Comprehensive and thoughtfully written for the practitioner, B2B Data-Driven Marketing covers it all: from first principles, to concrete how to’s, to cases-in-practice. A “must read” for any B2B marketer.”

Ralph Oliva, PhD - Executive Director Institute for the Study of Business Markets
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